Beyond Jugaad: Structured Innovation Frameworks for Reverse IP Creation in GCCs

The reactive status quo of jugaad The “COMPASS” framework offers a systematic and extensive way through which GCCs can get out of reactive jugaad and organise the development of proprietary intellectual property. The seven-step model envisages changing these centers to strategic points of innovation, which is a very important step in India making use of the increased R&D investment as well as adding to the world technology scenario.

The first step focuses on the mapping of the reason as to why a certain technology exists. It extends beyond features of products to tear down the whole ecosystem, stakeholders, competitors and the underpinnings of what the users need. Charting of legal and ethical limits is also done diligently in this stage of development so that whatever is developed subsequently is responsible and justifiable. The result is a so-called Contextual Map that lies at the basis of the whole reverse IP strategy.

It is a goal of trying to figure out how it works. This is the systematic disassembly of the hardware and software. It involves a level of component and dependency analysis to provide a complete Bill of Materials (BOM) and a so-called Workflow Blueprint. Such a minute insight into the mechanical workings of the technology is also essential in defining principal modules that could be re-engineered.

In this stage the teams exploit the information gathered during deconstruction by strategically re-engineering the IP. They define what they call composable units and study how these modules may be rearranged or even substituted by better options. This is one of the fundamental steps of coming up with something new, something not merely a replica, and is frequently marked by what is known as a strategic swapping of parts with the intention of improving either performance or reducing the cost.

The new defensible IP is developed here. It means specifying what is to be called the innovation delta, the distinctive value proposition of the new solution, and capturing the definition carefully in a so-called Proprietary IP Dossier. This dossier preserves not only intellectual property but also acts as a strategic plan for further evolution of the intellectual property.

After the synthesis, the given step is devoted to optimising the design of the new IP. It performs, and security audits are made rigorously to make the solution robust, efficient and reliable. The focus here is a move from an operable prototype to a commercial product with clean, scalable architecture that supports long-term evolution.

This measure will guarantee sustainability and economic feasibility of IP. It entails the formulation of an extensive roadmap for expanding the solution to service requirements, market, and user population expansions in the future and planning on cloud-based infrastructure and viable deployment models. Critical considerations are also probed on the economic and environmental sustainability of the solution, hence ensuring a sustainable asset.

The last stage of the framework is focused on the successful translation of the IP into the market. These include elaborate market analysis, what the revenue model will be, and a very captivating go-to-market plan. It is the move that will convert the technological innovation into a lucrative business investment, a feature that will be able to offer practical economic worth to the parent organisation.

Increasingly stepping out of the constraints of the jugaad, the GCCs in India have the opportunity to become contributors of IP within the international system of global IP creation. As one of the major GCC enablers, Inductus GCC will develop partners through this change process. Indian GCCs can tap into untapped innovation potential in ways that are hugely beneficial to the Indian economy and ensure that India builds a footprint as a research and development powerhouse in the future. The maps that all of us are building now will perform to map the technology landscape of tomorrow.